Today we are going to start a series called Advertising Blunders Explained by Buzz Online.  Each installment we will discuss a common online advertising blunder made by business owners today.  You will learn what it is, why you don’t want to do it, how you can avoid the mistake and any exceptions there may be so hopefully it will stop you from making those blunders yourselves.   

The 1st blunder we are going to address is Ad Fatigue.

What is it? – Ad fatigue occurs when a person sees the same ad so many times that they start ignoring it. 

Why it’s bad? –Ad fatigue is bad because people start ignoring the ad.  If people start ignoring an ad, they will stop clicking on the ad making your click-through rates fall and your cost per click go up making your budget less effective.

How to avoid it? – Change advertising content every so often.  Research shows that it’s best to change ads every 4-6 weeks. 

The exception – If after 4-6 weeks the ad is still doing well, it is ok to run it for longer.  Just make sure that it keeps getting a good response.  Just like everything, it won’t last forever.  Eventually the number of clicks will fall.  Watch for fatigue by monitoring the numbers.  Once you notice the CTR dropping, seriously start thinking about new content.

That’s all I have for today.  If you have any questions or concerns, please feel free to reach out.  We offer free consultations so if you would like to discuss your online advertising strategy with me, let me know.  After all, our goal is to help as many people as we can succeed in business!