Have you ever clicked the “Boost Post” button on Facebook and wondered if it was the best way to spend your advertising money?

You’re not alone. Many business owners use boosted posts because they’re quick and easy, but they aren’t always the best option for achieving your marketing goals.

Before spending money, here are 3 things every business owner should understand.

1. Boosted Posts Are Designed For Visibility

Boosting a post can help more people see your content.

If your goal is to increase awareness, promote an event, or get more eyes on a post, boosting may be a good option.

However, visibility doesn’t always lead to leads or sales.

2. Ads Give You More Control

Creating an actual ad gives you more targeting options and more control over your campaign.

You can choose specific goals, audiences, placements, and actions you want people to take.

That extra control can often help improve results.

3. Your Goal Matters Most

Neither option is automatically better.

The right choice depends on what you’re trying to accomplish.

If you simply want more people to see a post, boosting may work well. If your goal is leads, website traffic, or sales, an ad may be the better choice.

So What Should You Do?

Start by identifying your goal. Once you know what result you’re trying to achieve, it becomes much easier to decide whether a boosted post or an ad is the better fit.

A Simple Example

Let’s say a local restaurant wants to promote a live music event this weekend.

A boosted post may help spread the word and attract more attendees.

But if the restaurant wants people to reserve tables online, an ad designed specifically to drive website traffic may produce better results.

Your Action Step

Before spending money on Facebook, ask yourself:

• Do I want more visibility?
• Do I want more website traffic?
• Do I want more leads or sales?

Your answer can help determine whether a boosted post or an ad makes the most sense.

If you’re not sure which option is right for your business, Buzz Online offers free consultations. Visit our Contact page to get started.