As we’ve said before, personalizing your Facebook page is a powerful tool for connecting with your local community. Even if you are a franchise & your corporate team is posting regularly on your page, there’s still plenty of room for your personal touch. Adding a local, human element makes your page feel more relatable—and helps customers remember who you are. Today, I’m sharing 3 easy ways to personalize your Facebook page and connect more deeply with your community. 1. Highlight Local Events If your...

Do you have a marketing plan? If your answer is “no,” you’re not alone. Most business owners know they should have a plan—but figuring out where to start can be overwhelming. That’s why today’s post breaks it down into three simple, powerful questions. If you think through each of these, you’ll get better results from your advertising. Guaranteed. 1. Who Is Your Audience? Before you do anything else, figure out who needs your product or service. Once you know who your ideal customer is,...