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Today we are going back to our series Advertising Blunders Explained by Buzz Online to discuss the biggest complaint I hear about online advertising.  It usually starts with something like this: Them: “I tried advertising online, but it didn’t work.” Me: “What did you want your advertising to do?” Them: “I don’t know.” Me: 🤦‍♀️ With online advertising, you can’t just turn the ad on and let it go, hoping it will do what you want.  Just like you can’t just turn on a car...

Today we are going to start a series called Advertising Blunders Explained by Buzz Online.  Each installment we will discuss a common online advertising blunder made by business owners today.  You will learn what it is, why you don’t want to do it, how you can avoid the mistake and any exceptions there may be so hopefully it will stop you from making those blunders yourselves.    The 1st blunder we are going to address is Ad Fatigue. What is it? –...