Welcome back to Online Advertising 101. Today we are going to finish our Numbers of Google Series. Last time we covered the most important numbers we at Buzz follow: impressions, clicks, & cost. Today’s we will cover the other 4 numbers that we follow. They aren’t as important as last week’s but they are very helpful when deciding if your ads are working or not. ...

Last week I discussed the numbers of Facebook. The numbers of Google are next. Because there are so many numbers, we are going to break it up into two blogs. Today we will discuss the 3 most important numbers on Google that I believe everyone needs to keep track of on a regular basis. ...