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In today’s Advertising 101, we’re focusing on the power of customer reviews. Reviews don’t just help potential customers find you—they can also boost your search rankings if they’re written effectively. Here are two quick tips to make your reviews work harder: Ask Customers to Mention the Service They Received Including specific services in reviews, like "windshield repair," improves your visibility when people search for those services on review sites. Encourage Customers to Name the Team Member Who Helped Them Mentioning team members adds a...

Want to start advertising online but aren’t sure where to start?  You came to the right place! Today we are going to discuss a few things you need to know before you advertise online.  Here are 3 things you need to know before you start advertising online. Know your audience – It doesn’t matter how much money you spend, if you aren’t showing the right people, you won’t get any sells.  Make sure you know who buys your product or service the...

Anyone can open an online advertising agency nowadays, but it doesn’t necessarily make them good.   It’s hard to tell the difference between a good agency and a bad one, so today I’m going to provide 3 things you want to look for when choosing an agency to manage your online advertising....

Online advertising is everywhere! As a business owner, you want to advertise everywhere your customers are, but it’s hard to know where to start. To help, here is a list of the top 3 places to advertise online, where your ads will show and how they will help your business grow....

As a good business owner, you know how every dollar you make is spent, so why would you throw money towards advertising without knowing how it is spent? PPC or Pay-Per-Click ads can be very confusing but they don’t have to be. Here is a quick explanation of how they work....