April 16, 2026
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Running ads can feel frustrating, especially when you’re putting money into them and not seeing results. Many business owners try Facebook or Google ads and walk away thinking advertising just doesn’t work. The truth is, it usually isn’t the platform. It’s how the ad is set up. To make your ads actually work, there are 3 key things you need. A clear audience, strong content, and a simple next step. Why does your audience matter? If your audience is too broad, your ad won’t...

December 10, 2025
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Anyone can open an online advertising agency nowadays, but it doesn’t necessarily make them good.   It’s hard to tell the difference between a good agency and a bad one, so today I’m going to provide 3 things you want to look for when choosing an agency to manage your online advertising....

November 19, 2025
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Today we are going back to our Advertising 101 series to talk about testing. I know you’ve heard that testing your advertising is the best way to find out what works, but do you do it? If you run tests, collect the data & analyze the results, you will not only know what works best for your audience, but you will stop wasting money and energy on things that don’t work. Deciding what to test can seem daunting but it doesn’t have to...

February 12, 2025
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Today we are going back to our series Advertising Blunders Explained by Buzz Online to discuss the biggest complaint I hear about online advertising.  It usually starts with something like this: Them: “I tried advertising online, but it didn’t work.” Me: “What did you want your advertising to do?” Them: “I don’t know.” Me: 🤦‍♀️ With online advertising, you can’t just turn the ad on and let it go, hoping it will do what you want.  Just like you can’t just turn on a car...

December 18, 2024
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While we all know we need an online presence, understanding the benefits of online advertising vs traditional media (such as TV, radio, newspapers, or billboards) will be beneficial for your business. After you are done reading this, you will have a better understanding of not only why everyone is advertising online, you will know how to use it to create a Buzz around your business. Here are four key reasons why online advertising is a smart choice: 1. Cost-Effective Traditional ads can be...

November 20, 2024
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In today’s Advertising 101, we’re focusing on the power of customer reviews. Reviews don’t just help potential customers find you—they can also boost your search rankings if they’re written effectively. Here are two quick tips to make your reviews work harder: Ask Customers to Mention the Service They Received Including specific services in reviews, like "windshield repair," improves your visibility when people search for those services on review sites. Encourage Customers to Name the Team Member Who Helped Them Mentioning team members adds a...

September 25, 2024
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Want to start advertising online but aren’t sure where to start?  You came to the right place! Today we are going to discuss a few things you need to know before you advertise online.  Here are 3 things you need to know before you start advertising online. Know your audience – It doesn’t matter how much money you spend, if you aren’t showing the right people, you won’t get any sells.  Make sure you know who buys your product or service the...

October 25, 2023
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Online advertising is everywhere! As a business owner, you want to advertise everywhere your customers are, but it’s hard to know where to start. To help, here is a list of the top 3 places to advertise online, where your ads will show and how they will help your business grow....

September 13, 2023
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As a good business owner, you know how every dollar you make is spent, so why would you throw money towards advertising without knowing how it is spent? PPC or Pay-Per-Click ads can be very confusing but they don’t have to be. Here is a quick explanation of how they work....

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