Today we are going back to our Advertising 101 series to talk about testing. I know you’ve heard that testing your advertising is the best way to find out what works, but do you do it? If you run tests, collect the data & analyze the results, you will not only know what works best for your audience, but you will stop wasting money and energy on things that don’t work. Deciding what to test can seem daunting but it doesn’t have to...