I’m sure you’ve noticed but the end of the year is coming fast. Is your advertising ready for 2024?  Don’t worry, you aren’t alone.

I know it’s a bit early, but with everything that goes on at the end of the year, now is a great time to get your advertising plans ready for next year. 

To help start the process, here are 3 things you can do to help plan for your online advertising for 2024.

Look at your numbers.

Collect your advertising results and compare them to your monthly sales reports from 2023.  Do you see any patterns?  If so, figure out what helped the most and what didn’t, so you know what needs to be corrected moving forward.

Search for yourself online.

Do a quick search online so you can see what your customers find when looking for your company and service. The NOVUS website shows near the top of the search results, but what about the other platforms?

Also, look at the competition that shows with you. How does their company look online compared to yours? Which one would you trust with your windshield?  If you don’t like the answer, figure out what you don’t like and makes sure to include it in your plan for 2024.

Set goals.

Look at what you found above, then think about where you want to be at the end of 2024. Take into effect what worked and what didn’t work for 2023 and adjust from there.

Taking the time to sit down and look at the numbers will put you in a better position as a business owner and doing these 3 things, you will be able to see the results (good and bad.) You can compare what you put in and what you get out of each advertising avenue, which will allow you to make an educated plan about what’s to come in 2024.

If you have any questions about your marketing strategy or need help creating one for next year, please feel free to reach out.