A business Facebook page is free & easy to post on. However, there are a few things to remember to make sure your page and posts are successful. If you follow these Facebook best practices, your Facebook page will professionally represent your business at all times.

Use Properly Sized Images

Facebook is there to raise brand awareness. You don’t want people’s first impression of your brand to be a logo or image that is cut off or hard to read, making it look like you don’t know what you are doing. To see the different sizes, click here.

Create a Username

Usernames make it easier for your customers to search for you on Facebook. You should have a simple username that makes sense & is easy to remember, so you don’t loose any views.

Add a Call-to-Action Button 

Adding a button to the bottom of each post allows your customers to easily reach out to you.

Be Consistent

Posting regularly is essential for promoting your business on Facebook because it shows your audience you are active and alert.

Respond Immediately

It’s known that people prefer customer service through social media over all other channels. However, it’s not enough to simply offer customer care on your page, you also need to respond promptly with a personalized response.

One thing to keep in mind is that Facebook has made it so business posts only reach about 6% of your page followers. To get the big results, you must run paid Facebook advertisements.

If you have questions about your Facebook strategy or Facebook paid ads, feel free to reach out.