Welcome back to our Online Advertising 101 series! Today, we’re going back to basics of Google to talk about something that trips up a lot of business owners—knowing which type of Google Ad to run. It’s easy to say, “I should run ads on Google,” but if you don’t understand the differences between ad types, your results may fall short. The good news? Once you know what each ad is built to do, you can make smart, goal-driven choices that get...
Today we are going back to our Advertising 101 series to talk about testing. I know you’ve heard that testing your advertising is the best way to find out what works, but do you do it? If you run tests, collect the data & analyze the results, you will not only know what works best for your audience, but you will stop wasting money and energy on things that don’t work. Deciding what to test can seem daunting but it doesn’t have to...
Today we are going back to our series Advertising Blunders Explained by Buzz Online to discuss the biggest complaint I hear about online advertising. It usually starts with something like this: Them: “I tried advertising online, but it didn’t work.” Me: “What did you want your advertising to do?” Them: “I don’t know.” Me: 🤦♀️ With online advertising, you can’t just turn the ad on and let it go, hoping it will do what you want. Just like you can’t just turn on a car...
Today we are going to start a series called Advertising Blunders Explained by Buzz Online. Each installment we will discuss a common online advertising blunder made by business owners today. You will learn what it is, why you don’t want to do it, how you can avoid the mistake and any exceptions there may be so hopefully it will stop you from making those blunders yourselves. The 1st blunder we are going to address is Ad Fatigue. What is it? –...
In previous blogs, we’ve discussed the numbers of online advertising, but knowing what the numbers mean is just the 1st step. The next step is knowing what to do with them so that’s what we are going to discuss today. Here are 3 things you need to do after you understand what the numbers mean. Decide What Numbers Are Important – Think about your business goal and then decide which numbers you want to focus on and will help you reach...
While we all know we need an online presence, understanding the benefits of online advertising vs traditional media (such as TV, radio, newspapers, or billboards) will be beneficial for your business. After you are done reading this, you will have a better understanding of not only why everyone is advertising online, you will know how to use it to create a Buzz around your business. Here are four key reasons why online advertising is a smart choice: 1. Cost-Effective Traditional ads can be...
In today’s world, if your business isn’t online, it doesn’t exist. When people need something, they often turn to their phones first. If your business doesn’t appear in search results, it’s invisible to most potential customers. Here are 2 things you can do to make sure your business stands out online. Ensure Your Information is Accurate EverywhereAn updated website is just the start. Make sure all platforms mentioning your business have consistent information. Inaccuracies can cause customers to think you’re closed or...
In today’s Advertising 101, we’re focusing on the power of customer reviews. Reviews don’t just help potential customers find you—they can also boost your search rankings if they’re written effectively. Here are two quick tips to make your reviews work harder: Ask Customers to Mention the Service They Received Including specific services in reviews, like "windshield repair," improves your visibility when people search for those services on review sites. Encourage Customers to Name the Team Member Who Helped Them Mentioning team members adds a...
In advertising, online ads stand out because of real-time reporting. Unlike traditional ads where you set it and hope for the best, online ads allow you to see immediate results. Today, we are going to explore The Good, The Bad, and The Ugly of Real-Time Reporting. The Good: It's Fast Real-time reporting is quick—you can watch the numbers and make adjustments instantly. This lets you optimize your campaigns fast, often seeing improvements within days. The Bad: Information Overload Constant updates can lead to decision...
Welcome back to Advertising 101 with Buzz! Today, we’re exploring one of the hottest trends in digital marketing—short videos, specifically Reels and Stories. By the time you finish reading this post, you'll understand the key differences between the two and how each can help boost your business on social media. Let’s get started! What Are Reels & Stories? It’s true that both Reels and Stories are short-form videos, typically no longer than 60 seconds, shared on platforms like Facebook and Instagram. However,...
