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February 12, 2025
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Today we are going back to our series Advertising Blunders Explained by Buzz Online to discuss the biggest complaint I hear about online advertising.  It usually starts with something like this: Them: “I tried advertising online, but it didn’t work.” Me: “What did you want your advertising to do?” Them: “I don’t know.” Me: 🤦‍♀️ With online advertising, you can’t just turn the ad on and let it go, hoping it will do what you want.  Just like you can’t just turn on a car...

January 29, 2025
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Today we are going to start a series called Advertising Blunders Explained by Buzz Online.  Each installment we will discuss a common online advertising blunder made by business owners today.  You will learn what it is, why you don’t want to do it, how you can avoid the mistake and any exceptions there may be so hopefully it will stop you from making those blunders yourselves.    The 1st blunder we are going to address is Ad Fatigue. What is it? –...

January 15, 2025
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In previous blogs, we’ve discussed the numbers of online advertising, but knowing what the numbers mean is just the 1st step. The next step is knowing what to do with them so that’s what we are going to discuss today. Here are 3 things you need to do after you understand what the numbers mean. Decide What Numbers Are Important – Think about your business goal and then decide which numbers you want to focus on and will help you reach...

December 18, 2024
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While we all know we need an online presence, understanding the benefits of online advertising vs traditional media (such as TV, radio, newspapers, or billboards) will be beneficial for your business. After you are done reading this, you will have a better understanding of not only why everyone is advertising online, you will know how to use it to create a Buzz around your business. Here are four key reasons why online advertising is a smart choice: 1. Cost-Effective Traditional ads can be...

December 4, 2024
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In today’s world, if your business isn’t online, it doesn’t exist. When people need something, they often turn to their phones first. If your business doesn’t appear in search results, it’s invisible to most potential customers. Here are 2 things you can do to make sure your business stands out online. Ensure Your Information is Accurate EverywhereAn updated website is just the start. Make sure all platforms mentioning your business have consistent information. Inaccuracies can cause customers to think you’re closed or...

November 20, 2024
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In today’s Advertising 101, we’re focusing on the power of customer reviews. Reviews don’t just help potential customers find you—they can also boost your search rankings if they’re written effectively. Here are two quick tips to make your reviews work harder: Ask Customers to Mention the Service They Received Including specific services in reviews, like "windshield repair," improves your visibility when people search for those services on review sites. Encourage Customers to Name the Team Member Who Helped Them Mentioning team members adds a...

November 6, 2024
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In advertising, online ads stand out because of real-time reporting. Unlike traditional ads where you set it and hope for the best, online ads allow you to see immediate results. Today, we are going to explore The Good, The Bad, and The Ugly of Real-Time Reporting. The Good: It's Fast Real-time reporting is quick—you can watch the numbers and make adjustments instantly. This lets you optimize your campaigns fast, often seeing improvements within days. The Bad: Information Overload Constant updates can lead to decision...

October 23, 2024
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Welcome back to Advertising 101 with Buzz! Today, we’re exploring one of the hottest trends in digital marketing—short videos, specifically Reels and Stories. By the time you finish reading this post, you'll understand the key differences between the two and how each can help boost your business on social media. Let’s get started! What Are Reels & Stories? It’s true that both Reels and Stories are short-form videos, typically no longer than 60 seconds, shared on platforms like Facebook and Instagram. However,...

October 10, 2024
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Welcome back to Advertising 101 with Buzz! Today, we’re diving into how to craft engaging Facebook posts that stand out. With people exposed to over 3,000 ads a day, your text needs to grab attention, provide value, and give clear direction—otherwise, your audience will scroll right past it. While it might seem challenging to hit all three marks, it's completely doable with the right approach. Here is our proven 3-step formula to writing great post. Sentence #1: Grab Attention Your first sentence...

September 25, 2024
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Want to start advertising online but aren’t sure where to start?  You came to the right place! Today we are going to discuss a few things you need to know before you advertise online.  Here are 3 things you need to know before you start advertising online. Know your audience – It doesn’t matter how much money you spend, if you aren’t showing the right people, you won’t get any sells.  Make sure you know who buys your product or service the...

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