Welcome back to our Online Advertising 101 series! Today, we’re going back to basics of Google to talk about something that trips up a lot of business owners—knowing which type of Google Ad to run. It’s easy to say, “I should run ads on Google,” but if you don’t understand the differences between ad types, your results may fall short. The good news? Once you know what each ad is built to do, you can make smart, goal-driven choices that get...
Welcome back to Online Advertising 101. Today we are going to finish our Numbers of Google Series. Last time we covered the most important numbers we at Buzz follow: impressions, clicks, & cost. Today’s we will cover the other 4 numbers that we follow. They aren’t as important as last week’s but they are very helpful when deciding if your ads are working or not. ...
Last week I discussed the numbers of Facebook. The numbers of Google are next. Because there are so many numbers, we are going to break it up into two blogs. Today we will discuss the 3 most important numbers on Google that I believe everyone needs to keep track of on a regular basis. ...
Welcome back to ‘Advertising Made Easy’. Today we are going to talk about Search ads. Search ads are designed to show when people are searching for your product or service. They run on search engines such as Google & Microsoft which covers Bing, Yahoo, and others....
Online advertising is everywhere! As a business owner, you want to advertise everywhere your customers are, but it’s hard to know where to start. To help, here is a list of the top 3 places to advertise online, where your ads will show and how they will help your business grow....
Everyone knows that Facebook Ads and Google Ads are the main two places to advertise online, but do you know the difference? The obvious answer is that they are two different platforms, but did you know that if used properly they are complimentary, each offering unique benefits to a business?...
