In today’s Advertising 101, we’re focusing on the power of customer reviews. Reviews don’t just help potential customers find you—they can also boost your search rankings if they’re written effectively. Here are two quick tips to make your reviews work harder:

Ask Customers to Mention the Service They Received

Including specific services in reviews, like “windshield repair,” improves your visibility when people search for those services on review sites.

Encourage Customers to Name the Team Member Who Helped Them

Mentioning team members adds a personal touch, showing potential customers that your business values individual connections. It also boosts morale among your staff!

Need an Example? Here are what effective reviews look like:

“Lisa is amazing at managing my social media and provides great monthly reports!” ~ Byron P.

“I highly recommend Lisa. She handled my last-minute changes with ease and created an excellent website!” ~ Maureen R.

“Lisa manages my marketing seamlessly, taking care of Facebook posts and handling issues promptly.” ~ Rob D.

Follow these tips, and your reviews will do even more to create a positive buzz around your business! If you have any questions, please feel free to reach out.