While we all know we need an online presence, understanding the benefits of online advertising vs traditional media (such as TV, radio, newspapers, or billboards) will be beneficial for your business. After you are done reading this, you will have a better understanding of not only why everyone is advertising online, you will know how to use it to create a Buzz around your business.

Here are four key reasons why online advertising is a smart choice:

1. Cost-Effective

Traditional ads can be costly, while Facebook ads start as low as $1 per day. This allows you to test campaigns affordably and only scale up when they’re successful.

2. Targeting

With traditional ads, you rely on location for visibility. Online, you can target specific audiences based on demographics and interests, making your ads more relevant and effective.

3. Speed

Between the emails and approval phases, traditional advertising can take weeks to get an ad running. Online ads can be turned on and off with a flip of a switch making. This allows you to run shorter, more timely promotions without weeks of planning.

4. Trackability

Radio or TV stations have an idea of how many people tune into their station. Ads online are completely trackable, so you can see the results of each ad like how many views, clicks, or phone calls you received from each particular ad. 

These are just a few reasons why online advertising is a powerful tool for all businesses and should be used by every business.

Do you want to advertising online, but aren’t sure where to start?  Reach out! We offer a $0 no-obligation consultation so we can discuss your business & your goals. By the time we get off the phone, you will have an actionable advertising plan for your business that you can do yourself.