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As a good business owner, you know how every dollar you make is spent, so why would you throw money towards advertising without knowing how it is spent? PPC or Pay-Per-Click ads can be very confusing but they don’t have to be. Here is a quick explanation of how they work....

Everyone knows that Facebook Ads and Google Ads are the main two places to advertise online, but do you know the difference? The obvious answer is that they are two different platforms, but did you know that if used properly they are complimentary, each offering unique benefits to a business?...